OneCoach is a company of successful entrepreneurs. We get a kick out of taking smart risks and creating positive results. Our commitment is to help you do the same for your customers. We’ll help you implement a continuous cycle of innovation and customer satisfaction, so that you find more leads, convert them into customers, and increase your revenues and profits.

The OneCoach Executive Team:


John Assaraf, Founder and CEO

New York Times best-selling author John Assaraf has founded and/or led successful companies in real estate, Internet software and personal development in addition to OneCoach. He has a unique passion for quantum physics and neuroscience, and teaches people how to apply findings from these disciplines to achieve success in business and in life. Assaraf is also one the Marshall Goldsmith School of Management’s Distinguished Thought Leaders.


Murray Smith, Founder

Murray Smith has built more than a dozen of his own businesses and helped hundreds of other business owners increase revenues, profits and value. He has succeeded at corporate turnaround work, and launched start-ups in the hospitality, retail, media, consumer products, technology, training, energy, e-commerce, software, and entertainment industries. Smith bought the Indian Motorcycle trademark from bankruptcy and built the second-largest motorcycle company in the United States, with sales exceeding $75 million in the first year and a value of $300 million.


Jack Rued, Managing Partner, OneCoach Consulting Group

Jack Rued has played in both the corporate and entrepreneurial worlds and was an early adopter of the Internet as a marketing and business tool. He has led several businesses in direct mail and publishing. He served as principal and CEO of one of the country’s top mailing list companies, and as president of the Database and Internet Marketing groups at Highlights for Children. Rued joined OneCoach in 2005.


Scott deMoulin, President, Training and Development

Scott deMoulin is an accomplished speaker, trainer and consultant in sales, communications and personal performance enhancement. He teaches proven, simple, results-oriented strategies and systems that translate directly into dramatically improved results.

A member of the Transformational Leadership Council, Scott and his Destiny Training team have led hundreds of companies and thousands of individuals to grow and fully develop their potential. With Scott’s teachings infused throughout the company, Internet startup Bamboo.com made an impressive climb from six to 1,500 employees in just 14 months, and a successful NASDAQ IPO in just the ninth month.

Adrian Ulsh, Director, Franchise Development

For more than 30 years, Adrian has been applying his business consultation and training skills to helping thousands of business owners increase their revenues and profits.

Through relentless study and a dogged pursuit to simplify the seemingly complex strategies used by the most successful businesses today, Adrian has developed a keen understanding of the complex issues facing small and large companies in today’s volatile marketplace.